ASB Like Loan enables participants to lower a home loan fixed rate just by “liking” it. The more likes it gets, the lower the final rate will be. And the participants wanted it to go low as each week one of them gets their home loan at the final Like Loan rate.
In exchange for the opportunity to considerably lower their mortgage rate, entrants let us know they were in the market for a home loan and gave us a means to contact them all - which makes this a (Facebook) exercise in more than just popularity.
Strategy, Creative, Creative Direction