Nike Kit Builder simply enabled amature and semi-professional footballers and football clubs to design their very own exclusive match day and training kits for their entire team. They choose their style and team colours, and then personalize the kits with names and numbers as well as club badges and sponsor logos. Before kit builder these orders were taken physically by a single store in London.

This simple idea transformed that relatively small enterprise into a hugely profitable global revenue stram for Nike.

Creative, Creative Direction


Content piece created to drive traffic to the site (never finished as client got scared).

Creative, Writer, Creative  Direction, Director