The worlds first X-Factor for the street.
Pro Streets was a 8 city Europe wide activation that enabled anyone to celebrate their local area by showing off their best moves right there in the street - dance, skateboarding, MC battles etc. Participants simply activated a custom Converse Camera with a text message and then simply made their moves - which were directly uploaded as short videos onto the Pro Streets site.
At that site anyone could then view and vote on their favourites, a face off that eventually produced a Pro Streets Hero for each city. Thousands of people took to the street to perform on the Converse Star Chevron in - front of a Converse Camera.
Check out some more of the videos here.
Strategy, Creative, Creative Direction