The worlds first music video crowdsourced from Instagram images posted and tagged by fans of the band. Using various social media and fan sites we invited Vaccines fans to take photo's (via Instagram) of their summer festival adventures. Those photo's were #hastagged and then mined by our little website and the best were chosen to feature in the official video for the single. To fund the production we brokered a deal between Converse and the band that involved the band playing a gig in Converse's newly acquired 100 Club in exchange for the production budget. Bingo.

Strategy, Creative, Creative Direction